Bruton Smith and Rusty Wallace Open Gates To New Victory Lanes For Fans Nationwide

NASCAR fans know how hard it is for their favorite drivers to get to Victory Lane, but Speedway Children's Charities is making it easy for fans to be a part of new Victory Lanes at their favorite race tracks.

Speedway Children's Charities founder Bruton Smith and NASCAR champion Rusty Wallace announced the construction of "Friends of Speedway Children's Charities Victory Lanes" at Speedway Motorsports, Inc. tracks across the country. Through a partnership with Get-Etched.com, race fans can have a personal photograph carved permanently into new black granite walls which will be dramatic visual additions to America's favorite race tracks.

Fans can purchase space in a new Victory Lane of their choice at Lowe's Motor Speedway at Charlotte, Infineon Raceway, Texas Motor Speedway, Atlanta Motor Speedway and Las Vegas Motor Speedway with net proceeds benefiting Speedway Children's Charities. For $300 plus shipping and handling, participants will receive one 8.5 by 11 inch photo etching with display stand and a 5 by 7 inch version that will be placed at their favorite track. A total of 10,000 etchings per speedway will be available for purchase.

"Drivers write their names into the record book all the time," said Smith. "Now, our many loyal fans can have their images etched onto these new Victory Lanes at the track and feel the pride of having done something good to support kids and families in need with a permanent symbol of their generosity."

"Visually, this will be a striking addition to the landscape at our track," said H.A. "Humpy" Wheeler, president and general manager of Lowe's Motor Speedway where today's announcement took place. "Most importantly, it will provide a tangible, hands-on demonstration of the kindness and generosity of our fans."

Get-Etched.com will accept both original prints and digital images for processing and etching, with space also available for a personal message. Those interested in purchasing etchings can do so by visiting FriendsWall.com.

About Speedway Children's Charities

Speedway Children's Charities is a 501(c)(3) charity that provides funds to organizations that meet the direct needs of children. From mentoring programs to camps for special-needs children, the organization impacts the lives of thousands of children by supporting organizations that work tirelessly to see that their needs are met and that no child is left behind, regardless of illness, social environment or disability.

O. Bruton Smith, CEO of Speedway Motorsports, Inc. founded Speedway Children's Charities in 1984. The organization has dispersed more than $18 million through chapters at all six SMI tracks: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, Lowe's Motor Speedway at Charlotte and Texas Motor Speedway, as well as chapters in Virginia and Florida.

About Get-Etched.com

One of the nation's fastest-growing keepsake and specialty gift item companies, Get-Etched.com permanently laser etches photos, logos, images and text onto high-quality black granite to capture special moments and memories to be treasured forever.

EDITOR'S NOTE: An artist's rendering of the new Speedway Children's Charities Victory Lane to be built at Lowe's Motor Speedway can be viewed here

SPEEDWAY CHILDREN’S CHARITIES OPENS GATES TO “VICTORY LANE” FOR FANS NATIONWIDE

PRESS RELEASE: CONCORD, N.C. (Oct. 14, 2006) – NASCAR fans know how hard it is for their favorite drivers to get to Victory Lane. But Speedway Children’s Charities (SCC) is teaming up with Get-Etched.com to give racing fans across the country their chance to do just that … literally carve a family photograph of their choice onto black granite walls to be built at all six Speedway Motorsports (SMI) tracks. Construction will soon begin on “Friends of Speedway Children’s Charities Victory Lanes” at SMI tracks in California, Georgia, Nevada, North Carolina, Tennessee and Texas. Fans have the opportunity to purchase space in an SCC Victory Lane of their choice, with net proceeds benefiting Speedway Children’s Charities. For a fee of $300, plus shipping and handling, those who purchase space in SCC Victory Lanes will receive one 8.5X11 etching shipped to their home and a 5X7 version that will be hung on one of the “Friends Walls” at an SMI track. Read entire press release HERE.

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Who are Speedway Children's Charities?

Speedway Children's Charities were founded in 1984 by Bruton Smith, Chairman of Speedway Motorsports and Sonic Automotive, who wanted to give back to the community. We provide funds to organizations that meet the direct needs of children. From mentoring programs to camps for special needs children, we best affect children's lives by supporting organizations that work tirelessly to see that children's needs are met and that no child is left behind regardless of illness, social environment, or disability.
MORE INFO on Speedway Children's Charities
READ PRESS RELEASE HERE